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Avo Improvisation LE 2020 Toro Cigars

1 Box of 14 Avo Improvisation LE 2020 Toro 6"1/2 * 50

Avo Uvezian, the late founder of the AVO brand, celebrated his birthday on March 22. That meant March would mean the release of the annual AVO LE, short for limited edition, and the accompanying series of events where Uvezian—a renowned piano player and composer—would visit stores to promote his cigars and play music.

A handful of years ago, Davidoff of Geneva USA decided that it needed to revitalize the AVO brand. There was a change to the packaging, the discontinuation of nearly half of the existing AVO SKUs and then new lines.

One thing that wasn’t needed was the creation of the Improvisation Series.

Instead of calling the cigars AVO LE XYZ, the company wanted to move away from the idea of the AVO birthday cigars. So in 2015—as part of this larger makeover—the company dropped the AVO LE moniker and opted to introduce the AVO Classic Covers.

For a brief period of time, it seemed like there was something actually different about the release. In both 2015 and 2016, there were two new entries for the Improvisation Series, one in the spring as there normally would have been, and another in the summer.

But for the last four years, there’s been a single AVO Improvisation Series cigar, each released in March. In other words, we are right back to the concept of AVO birthday cigars.

$224.00 $179.20
$179.20

Avo Uvezian, the late founder of the AVO brand, celebrated his birthday on March 22. That meant March would mean the release of the annual AVO LE, short for limited edition, and the accompanying series of events where Uvezian—a renowned piano player and composer—would visit stores to promote his cigars and play music.

A handful of years ago, Davidoff of Geneva USA decided that it needed to revitalize the AVO brand. There was a change to the packaging, the discontinuation of nearly half of the existing AVO SKUs and then new lines.

One thing that wasn’t needed was the creation of the Improvisation Series.

Instead of calling the cigars AVO LE XYZ, the company wanted to move away from the idea of the AVO birthday cigars. So in 2015—as part of this larger makeover—the company dropped the AVO LE moniker and opted to introduce the AVO Classic Covers.

For a brief period of time, it seemed like there was something actually different about the release. In both 2015 and 2016, there were two new entries for the Improvisation Series, one in the spring as there normally would have been, and another in the summer.

But for the last four years, there’s been a single AVO Improvisation Series cigar, each released in March. In other words, we are right back to the concept of AVO birthday cigars.

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